Food For Thought of the Day: McDonald’s UK has announced that it will be temporarily replacing the toy commonly found in the company’s familiar “Happy Meal” with a book.
The fast food chain will thus become — at least for the duration of the giveaway — Britain’s biggest retailer of children’s books, as distributes nine million copies of War Horse author Michael Morpurgo’s Mudpuddle Farm titles.
Morpurgo will reportedly be donating his royalties from the promotion to benefit his charity, Farms for City Children.
In an amusing twist, the Children’s Food Campaign has expressed concern that giving away Mudpuddle books will “make fast food more attractive to children.”
I’ll take fat and well-read over skinny and illiterate any day.
[telegraph / guardian / eater.]